Cut Backs
Because of the recent economic difficulties many small business or home based business owners look to their marketing campaigns to make come budgetary cut backs. However, historical data indicate that cut backs in marketing can be difficult to recover from even during the recover period. Keep reading and I’ll share five marketing recession proof strategies that can boost your business.
Recession Marketing
McGraw-Hill Research published a study awhile back that followed 600 different companies from 16 industries over a five year period. Their efforts and spending in marketing was the main focus of the study. The data showed that the companies who either maintained or increased their marketing spending during a recession experienced 256% growth while companies who made cut backs only grew by 19%.
5 Top Marketing Recession Proof Tactics
1. Take a good look at where you are spending your marketing budget dollars and make sure you aren’t wasting any of it. If your marketing campaigns do not provide solid measurable data on cost per lead, cost per sale and lifetime value of a customer you might as well burn the money.
2. Preemptively address your leads’ concerns and provide solutions in any copy you put out. Consumers are much more careful about where they spend their money during an economic recession. By addressing these concerns up front you are preventing your leads from making those objections.
3. Take a fresh look at your Unique Selling Proposition (USP) and make sure it sets you apart from your competitors. You want your USP to not only pull your readers into your story, you also want to show them how your business will benefit them. Today’s consumers much prefer a personal touch over a hard sell.
4. Look for specials, sales and bargains that your marketing campaign providers offer during tough financial times. Look for price cuts in leads lists, printing, media costs and postal services.
5. Look into using new media outlets to send out your newly revised and powerful USP. Direct mail campaigns, radio ads and even local TV commercial are all great avenues.
Opportunity for Growth
Although consumer spending changes during times of economic recession people will continue to spend money. Take advantage of these spending changes and use a preemptive approach to grab your leads’ attention. Turn your efforts to marketing recession proof campaigns and start boosting your business growth today.
Have you been struggling with finding the best marketing recession proof methods? I can help you learn how to start protecting yourself and your financial future from the current world financial crisis. Don’t wait until it’s too late!