This past weekend I was painfully reminded of how important regular coaching is. I have been involved in a specific sport for years and had always had access to regular weekly coaching. Last year I moved into an area where coaches are not as accessible so I have not had any coaching for about six months. This past weekend we had a fairly high level coach come in for a training session and I was shocked at how much I had slipped back into my old habits in such a short period of time. I really didn’t hear anything new but I was reminded of how lazy I had become while practicing this sport on my own.
If you’re anything like most of us, nothing sounds better than a recessionary-proof income stream. Given the economic situation today, the question many of us are asking is how can such a lofty goal be reached in these hard times? The answer is, quite simply, by utilizing a more effective and efficient follow-up system.
Anyone who has sat down to dinner has, no doubt, had the phone ring only to get a pre-recorded message or Voice Broadcast. So when I pose the question I do in the title, many first inclinations will be to respond in the negative. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it fits into a professional Marketing Program. If they did we would have never received that call in the first place.